How Digital Marketing Agencies Can Package Telehealth as a Subscription Service

Telehealth systems are increasingly crucial for virtual healthcare. If you’re running a digital marketing agency or are a healthpreneur, think about this: offering these as subscription services could be your ticket to steady cash flow. In a world where healthcare is booming, this gives you new clients and builds your reputation.

In this guide, I’ll cover how agencies can use telehealth subscription models, the perks, some real-life success stories, the steps to get going, and what you might earn from all of this. Going for white-label telemedicine options lets you offer tailor-made telehealth without doing all the tech-heavy lifting from scratch. Let’s dive into how you can make telehealth subscription packs that suit both your business and your clients.

Overview of Subscription Models

Subscription services mean clients pay regularly, usually monthly or yearly. With telehealth, it’s about giving them access to software and systems that support virtual patient care—think consultations, booking, digital records, all rolled into one easy setup.

You can set up different subscription models, like:

• Basic Tier: Just the essentials like video chats and messages, suitable for solo docs or small clinics.
• Premium Tier: Offers extras like AI insights, patient monitoring, and options for multiple providers.
• Enterprise Tier: For bigger health groups needing extensive customization and support.

Offering tiers lets you cater to diverse needs, with add-ons like marketing and tech support.

Why go with the subscription route? Here’s why:

• Steady Income: Know what you’re earning month to month.
• Keep Clients Around: Subscriptions make clients stick longer.
• Easy Scaling: Add new people and grow easily.
• Flexibility: Clients can switch tiers whenever.

Plus, white-label telemedicine is a neat twist. Agencies can license and rebrand the platform, going to market fast without developing tech from scratch. Control the pricing, billing, and how you chat with your clients.

Relevant long-tail keywords include: telehealth subscription service pricing models, benefits of telehealth SaaS subscriptions, and white-label telemedicine platforms for agencies.

Benefits for Agencies

Putting telehealth systems into subscription packs has some serious perks for digital marketing agencies and healthpreneurs:

Steady Income

Predictable money in the bank is huge. Instead of just one-off projects, you get ongoing payments. This keeps things stable and supports growth.

Stand Out and Build Credibility

When you bundle telehealth as a subscription, you’re the pro in healthcare marketing and tech. It gives you authority and makes you the go-to for clients needing telehealth but lacking internal means.

Tap into the Healthcare Market

Telemedicine is taking off, with forecasts showing the market might exceed $300 billion globally by 2027. Agencies getting in early can forge long-term client ties.

Less Tech Hassle

Using a white-label telemedicine platform means avoiding expensive, complicated software dev. Focus on acquiring clients, marketing, and adding personal touches.

Boost Client Engagement

Regular support and updates build stronger bonds and boost the customer lifetime value.

Add-On and Up-Sell Opportunities

Pair telehealth with extras like content marketing or SEO to increase earnings potential.

I worked with a marketing agency specializing in mental health clinics. Their telehealth subscription added 40% to their revenue in a year, steadying their business even during market ups and downs.

Case Studies of Successful Packaging

A few real-world examples show how well subscription packaging works.

Case Study 1: MediMarket Agency

MediMarket, a healthcare marketing firm, teamed up with a renowned telehealth provider to offer white-label telemedicine. They built tiered subscriptions for private clinics:

• Basic Tier: $99/month for 50 calls
• Premium Tier: $299/month with patient management and analytics
• Enterprise Tier: Custom quotes for locations with more complexity

Bundling these subscriptions with marketing, MediMarket enabled clinics to ramp up patient numbers quickly. Eighteen months in, their client base rocketed up by 125%, and recurring revenue made up 60% of their income.

Case Study 2: Healthpreneurs Launchpad

This consultancy assists healthpreneurs in launching digital health products. They rolled out a telehealth subscription model via a popular SaaS platform, offering white-label choices. Plans included branding, HIPAA docs, and monthly digital campaigns.

Clients loved the simplicity, leading to higher retention and more referrals. Healthpreneurs Launchpad reported retention rates up 30%, and monthly revenue tripled in a year.

Case Study 3: CareConnect Marketing

Focusing on rural care providers, CareConnect offered low-cost telehealth subscriptions (about $50/month) with nominal setup. This quickly expanded their reach.

By adding remote patient monitoring and outreach services, their subscription client count doubled in six months, bringing stability during unpredictable pandemic times.

These cases show telehealth subscription packaging is practical, scalable, and sustainable.

Implementation Steps

Digital marketing agencies and healthpreneurs can follow these straightforward steps to kick off successful telehealth subscription services:

1. Choose the Right Telehealth System Provider

Pick a white-label telemedicine platform that matches your branding, compliance (like HIPAA), and tech integration needs. Check their security and service uptime assurances.

2. Define Your Audience and Packages

Know your clients well. Are you targeting small clinics, solo practitioners, or big health systems? Shape clear plans with services and prices to suit them.

Consider adding marketing or digital support for extra value.

3. Craft a Sales and Marketing Strategy

Position your product as a fix for telehealth adoption barriers, like tech hurdles and marketing clout. Leverage content marketing, webinars, ads, and outreach.

Display case studies, testimonials, and ensure compliance assurance for trust.

4. Set Up Billing and Customer Management

Use billing systems for recurring payments and client dashboards. Keep contracts clear and allow easy package changes.

5. Onboard Clients and Offer Training

Conduct introductory sessions, provide guides, and offer tech support to help clients get comfortable with the telehealth systems.

Maintain ongoing communication for issue resolution and updates.

6. Monitor Performance and Improve

Track metrics like churn and growth. Gather client feedback to refine your offerings. Modify prices or features when necessary.

7. Ensure Compliance and Security

Stick strictly to healthcare regulations. Use secure systems and educate clients on protecting their data.

Doing these steps right builds trust and limits risks, crucial in healthcare services.

Revenue Projections

Telehealth subscription revenues hinge on price, client numbers, and upselling methods.

Here’s a scenario for a mid-sized agency starting a white-label telemedicine subscription:

Metric	Assumptions	Year 1	Year 2	Year 3
Clients	Starting with 10, adding 20/year	10	30	50
Average Monthly Fee	$150 per client	$150	$150	$150
Monthly Recurring Revenue	Clients x Fee	$1,500	$4,500	$7,500
Additional Services Revenue	25% of subscription revenue	$375	$1,125	$1,875
Annual Revenue	(Monthly Recurring + Add-ons) x 12	$22,500	$67,500	$105,000

This outlook assumes aggressive client acquisition with extra marketing or tech help. Grow faster with referral programs or bigger deals.

Industry studies say telehealth use keeps going up. A 2024 McKinsey survey showed 80% of providers plan to continue virtual care, meaning high demand for telehealth systems.

Done right, these telehealth packages become solid and profitable revenue over time.

Conclusion

Offering telehealth as a subscription is a smart move for digital marketing agencies and healthpreneurs. It gives a steady income, enhances client interaction, and boosts your standing in the expanding healthcare market. White-label platforms simplify entry into this arena without major development costs.

Armed with a solid understanding of subscription models, recognizing agency benefits, drawing from case studies, following proven steps, and realistic revenue forecasts, you can package telehealth effectively for your clients and grow your business.

Call to Action

Thinking of diving into telehealth subscriptions? Start by exploring top white-label telemedicine platforms that match your agency’s goals. Get in touch with vendors, try demos, and sketch out your subscription tiers today.

For tailored advice for your digital agency or healthpreneur path, contact me, Jay Solanki, for strategies on aligning telehealth subscription services with your offerings.

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Disclaimer: This article is for informational purposes and does not constitute legal or financial advice. Always consult with professionals regarding compliance and contracts related to telehealth systems.