Packaging and Selling Telehealth as a Service for Steady Revenue

Telehealth is shaking up healthcare, and digital agencies have a golden opportunity to jump in by offering telehealth as a service. A steady, recurring income through telemedicine ensures a smooth revenue stream while providing vital tech solutions for healthcare providers.

In this piece, you’ll figure out how to shape your telehealth offerings, apply a revenue model, set appealing prices, and get out there and sell confidently. Using practical examples and real steps, this guide is perfect for digital agencies eager to widen their services with telemedicine.

Telehealth: A Growing Revenue Channel

Telehealth isn’t just a niche anymore. By 2027, the telemedicine market is set to hit $556.4 billion, thanks to growing patient demand and more digital health uptake. For digital agencies, it’s a chance at ongoing revenue by selling or rebranding telehealth platforms to healthcare providers.

Forget one-off projects; think subscription plans. Offering ongoing access, support, and managing telemedicine tools means steady income. This model supports financial stability, strengthens client bonds, and opens up chances for upselling stuff like integrations, training, and compliance aid.

Here’s why it works:

• Consistent earnings: Monthly or yearly subscriptions mean you know what’s coming in.
• Easy to scale: More clients don’t need a big spike in costs.
• Client loyalty: Keep being crucial to your clients’ operations.
• Added value: Tech-based care delivery is a relief for busy providers.

To truly make telehealth a fruitful revenue path, agencies need to package these services into trusting and valuable plans clients will go for.

Knowing Your Audience: Healthcare Providers

Many healthcare providers want to jump on the telehealth bandwagon but are held back by lack of tech know-how, integration woes, or regulation fears. This is where your agency comes in. Offer a ready-made solution that tackles tech, patient experience, compliance, and support.

White-Label Resell Model

A solid choice in selling telehealth is the white-label resell model, where you rebrand and resell established telemedicine platforms as your own. This lets you:

• Stay on brand: Offer telehealth under your name.
• Nurture client ties: Handle sales, onboarding, and support.
• Utilize existing tech: No need to develop your own platform.
• Gain regular commissions or markups: Structure revenue for stability.

How It Works

1. Pick a reliable telehealth partner: Go for a platform that’s secure and supports white-labeling.
2. Tailor the platform: Match branding and features to fit your agency and client needs.
3. Decide on pricing: Determine the margin or commission on subscriptions.
4. Sell and bring on clients: Present telehealth solutions with your expertise front and center.

This method reduces initial tech risk, letting your agency concentrate on adding value and expanding portfolios through a steady revenue model.

Picking the Right Partner

Go for telehealth partners that prioritize HIPAA compliance, have platform uptime guarantees, and include features like video consults and reporting tools. Leaders here include Doxy.me, Amwell (enterprise-level), or Teladoc Health’s reseller programs.

Creating Attractive Packages

How you package your telehealth game matters just as much as the tech you offer. Too many agencies stumble by pushing overly complex or generic packages that just confuse prospects.

A strong package should:

• Be straightforward and tiered: Begin with basic features at a starter price, then offer premium tiers with advanced additions.
• Meet client needs: Cater to solo practitioners, small clinics, or larger practices.
• Include core services: Compliance consulting, onboarding help, analytics reporting.
• Offer extras: Think call center integration or patient outreach.

Sample Package Layout

Plan Name	Features	Price Range (Monthly)
Basic Telehealth	Video/Audio calls, scheduling, basic analytics	$150 - $300
Professional Plan	Everything in Basic + EHR integration, 24/7 support	$400 - $700
Enterprise	Custom workflows, API access, compliance audits	$800+

These tiered options help agencies target varied customers without swamping them with choices.

Pricing Tactics

Nailing your pricing is crucial for success with telehealth. Pricing helps set client expectations and defines value.

Common Pricing Models

• Per user per month: Charge based on the number of active people using the service.
• Fixed monthly rate: A set price for a package of services.
• Usage-based approach: Fees rise with consultations or patient numbers.
• Hybrid model: Base cost plus extra for higher usage or premium features.

Crafting Your Price

• Know the competition: Check out what others charge and telehealth platform pricing.
• Tally costs: Consider platform fees, onboarding time, ongoing support.
• Think about client ROI: Set prices around savings from reduced no-shows or attracting new patients.
• Build in a margin: Ensure your fees reflect the effort and expertise your agency provides.

Being upfront about pricing fosters trust, so clearly state what’s included and stay away from any sneaky fees.

Agency Stories in Action

Example 1: BrightPath Digital

BrightPath Digital partnered with a telehealth provider to offer a solution for small pediatric offices. By crafting plans that considered patient volume and training, BrightPath increased their recurring revenue by 40% in a year. Educating clients on reimbursement programs and compliance made a huge impact.

Example 2: Elevate Health Solutions

Elevate Health bundled telehealth with digital marketing. Their “Telehealth Starter Pack,” which includes branding and patient portal customization, became a hit. This combo increased the average client’s life span by 25%.

Seeing how telehealth blends with other agency services shows a winning strategy for steady income.

Jumping Into Telehealth Sales

Want in? Here’s a simple roadmap:

1. Scout out a telehealth platform: Focus on security, compliance, and customization capability.
2. Outline your service packages: Create clear, tiered plans with matching pricing.
3. Build your sales process: Have demos, FAQs, and educational materials ready.
4. Educate your team: Make sure they grasp the tech and regulations.
5. Start marketing: Use emails, webinars, and events to reach healthcare providers.
6. Deliver top-notch support: Provide training updates and technical help to retain clients.
7. Collect feedback and refine: Use client insights to tweak your packages.

Follow these steps, and you’ll roll out a reliable, scalable telehealth service that wins over clients and steadies your income.

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Wrapping It Up

Telehealth is poised for growth, where digital agencies can develop consistent income by offering telemedicine services. Using a white-label model, tiered packages, and transparent pricing can help agencies deliver real value while addressing healthcare provider needs.

Real-life examples show that smart packaging and ongoing support turn telehealth into a dependable revenue source. If your agency’s ready to branch into healthcare tech, this approach offers a smart, sustainable avenue.

Take the first step: Research telehealth platforms, draft your offerings, and start reaching out to healthcare providers. With a clear revenue model and a commitment to client success, your agency can become a leader in the ever-evolving digital health scene.

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Need help choosing telehealth platforms or designing your revenue strategy? Contact me at Avkash Kakdiya. Let’s build your revenue stream together!